Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha… Read more
Author: Tim Halbach
Demystifying Recent Web Font Licensing Changes for Retail Sites
In a year that has already brought a lot of challenges to retailers, many companies are now facing a new issue: the discontinuation of the Monotype Library Subscription. This library provided a wide v… Read more
The 7 Most Important Questions in Determining a 3PL Partner
In ecommerce, like life, there's joy in finding the right solution to a challenge. For retailers, one of the biggest puzzles to solve is how to manage and execute your order fulfillment process. Somet… Read more
Ensuring Site Accessibility Can Boost SEO and Improve Search Engine Rankings
Online shopping is an indispensable part of modern life. So much so that the Command C team believes everyone should be guaranteed full access to ecommerce, regardless of personal ability. Plus, not o… Read more
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail… Read more
How to Better Measure Ecommerce Conversion Rate
In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions … Read more