What to Know Before Building a Product Configurator

Purpose of a configurator

Not every website needs a configurator, there we said it.

Of course, as someone reading this article it’s likely you already know this. 

For the uninitiated, a product configurator is a way to visually represent a product based on the options and customizations a customer makes. These are often used for products that have a lot of features or options a customer needs to select: cars, computers, modular homes, glasses.

These tools are more important than ever as consumers get more used to being able to order anything from a motorcycle to a bracelet online. Visitors expect to have a streamlined experience no matter what item they’re ordering. But that doesn’t mean every ecommerce store requires a product configurator. 

In this whitepaper, you’ll learn about:

• If you really need a configurator
• Benefits
• Use cases
• What a configurator requires
• Technical considerations & budget
• Trends and future