Challenge: Outlier’s One-of-a-Kind Designs and Site Layouts on Shopify Plus
Solution: Create a Library of Mobile-Responsive Components to Be Used Throughout the Site
Outlier is true to their company name – nothing they do is conventional. They are always experimenting. In their site layout, they grab people with big photos and fresh design. At the same time, customers have to know where they are on the site. We can’t allow people to become disoriented within the high-impact images and design.
To accommodate Outlier’s design, Command C created a library of layout components to be used – and reused – throughout the store. This library creates a unified look and feel from the homepage to a products listing page. It helps orient customers as they shop, while also allowing for Outlier’s singular design approach.
Further, the mobile experience shines bright. Its interface is smooth and easy. In showing product variants, for example, customers can swipe through all the options on a phone. The experience feels more like a native app than a website, without the added barrier to entry of a native app.
Challenge: Deliver Continuous Site Experience to Long Standing Fans
Solution: Launch Standalone Order History Archive and Custom Process to Migrate Gift Certificate Data
One of the great benefits of replatforming is it gives companies the opportunity to streamline data into a new site. As a result, the new site performs much faster and gives customers a better experience. To achieve cleaner data and minimize friction between platforms, retailers sometimes decide not to transfer order history data into their new platform. Importing order history data can introduce a lot of legacy quirks into site administration – and even the frontend customer experience.
Order history is important to Outlier customers. They want to be able to access not only years of previous order history, but also years of historical product data. In other words, they want ready access to product specification and styles that have long been discontinued. To solve for this, Command C helped Outlier create a standalone archive that presents longtime customers with the opportunity to browse not only their own purchase data, but all of Outlier’s history of groundbreaking product design.
Also on the topic of customer service, when it came to migrating gift certificate data, we ran into a small, but significant issue. The gift codes in Magento had more characters than the Shopify Plus system allowed.
One common solution to this problem is to simply create new gift codes and email each customer to notify them of the new code. But this can cause a lot of potential friction with customers. Instead, with Shopify Plus, we were able to implement tooling that allows people to use the gift codes they already have. Now customers can seamlessly apply legacy gift codes to orders that are created on the new site. Gift certificates are the ultimate statement of brand appreciation, and it was crucial to keep these customers in the flow with as little friction as possible.