Outlier

is building the future of clothing

Magento

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  • Technical Discovery
    Discovery
  • Ecommerce Platform Migrations & Builds
    Migration
  • Support & Technical Optimization
    Ongoing Support & Optimization

When Command C began working with Outlier, the retailer already had two things: throngs of avid customers and a site on Magento. The issue was their former site no longer served their growing fan base. As the first step to remedy this, we gave Outlier a fresh start with an entirely new Magento build.

Since then, Command C has collaborated with Outlier to optimize site performance and speed, especially at times of peak demand. We’ve also worked with them on several specific issues, including a new 3PL integration. Since our engagement began, the company has experienced:

  • 71% increase in conversion rate
  • 60% increase in number of transactions
  • 8 hours of customer service time eliminated per week

Specifically in Q4, including the holiday season, the Outlier site has had exciting success:

  • 91% increase in conversion rate
  • 79% increase in number of transactions
Command C is very on top of things. Their project and time management are both great. They’re always very responsive.

– Tyler Clemens, Outlier

Platform Modernization

Challenge: Overhaul outdated Magento site to handle traffic surges, especially during flash sales

Solution: New Magento build on latest version

Ecommerce platforms continually improve. To help retailers keep up with the improvements, platform developers issue platform updates or patches. But many retailers get busy running the store and updates often take time, effort and strategy to complete. This can result in substantial site performance issues, as was the case here.

To fix this issue, Command C gave Outlier a fresh start. We created a new Magento site, including a brand new custom theme that did all of the things they needed. We rebuilt much of the functionality from their old site, and added on new features.

Then we managed the clean up of their massive amount of sales, customer, and product data. All of this information was then put into the new fresh start version of Magento. This gave Outlier the best possible platform to move forward with.

In addition to the Magento upgrade, Command C also migrated a Movable Type (for site content) install. We moved servers for both Movable Type and Magento, and eliminated many of the communication loops between these two that were slowing things down. Additionally, since the sites were now on the same server, they could communicate much faster.

Revenue has increased substantially in the time that we have been working together, as have page load times.

– Tyler Clemens, Outlier

Stronger Infrastructure for Bigger Crowds

Challenge: Help Outlier grow by building scalability into site

Solution: Move site to stable infrastructure and add enhancements

For a time, when Outlier would release a new product, the site would crash due to high traffic volume. To solve this issue, we got them set up with stable infrastructure. At the same time, we also fortified the site’s security features.

As Outlier grew, because of the amount of growth they were experiencing, we started to see that they needed more scalability. So we worked on performance enhancements with them. We did this through a combination of SSL everywhere and an upgrade to utilize Varnish cache. Varnish cache vastly improved page load time.

Now when they announce a limited release or a flash sale, the site has the processing power to handle the jump in customer traffic.

Command C is excellent at breaking issues down into manageable parts. They are great communicators, which is something we place high value on.

– Tyler Clemens, Outlier

Improving Fulfillment

Challenge: Update fulfillment process for products in high demand

Solution: Build a custom connector to transmit data between Magento and 3PL

Outlier has grown and scaled significantly in our time working together. Recently, they needed to choose a new fulfillment provider. This is a significant challenge for any retailer. Not only do they have to manage the transfer of goods from one warehouse to the next, but there is a plethora of moving parts that need to speak to one another, and there can’t be a gap in service. So, everything needs to be orchestrated with timely precision.

Our latest project includes consult around and building of a custom connector that passes data back and forth between Magento and the 3PL, via the 3PL’s API.

Command C continues to collaborate with Outlier to improve both the frontend and backend experience as they scale. Other projects we’ve worked on together include extensive consult around custom reporting tools, help desk integration, and lots of future-focused problem solving.

  • Technical Discovery
    Discovery
  • Ecommerce Platform Migrations & Builds
    Migration
  • Support & Technical Optimization
    Ongoing Support & Optimization