Muenster Pet Food
is making healthier pets
Migrating Muenster Pet Foods to Shopify Plus with Advanced Subscription Capabilities
The Challenge
Muenster Pet Foods, a premium pet food manufacturer, needed to migrate their existing WooCommerce site, complete with active subscriptions, to Shopify Plus. The migration had to be flawless, ensuring no disruptions to customer experience or loss of critical data. In addition, the new platform needed to support advanced features like Build-Your-Own (BYO) functionality and complex subscription management to cater to their diverse product offerings.
Command C’s task was clear: transition Muenster Pet to Shopify Plus + ReCharge with minimal administrative overhead while enhancing both frontend and backend processes. Our goal was to deliver a seamless experience for customers and administrators alike, preserving active subscriptions and supporting new, innovative functionalities.
Project Goals
- Platform Migration: Migrate the existing ecommerce site from WooCommerce to Shopify Plus.
- Subscription Migration: Transfer all active subscriptions, customers, order history, and related data without disruptions.
- Build-Your-Own (BYO) Functionality: Implement a customizable BYO experience that integrates with subscriptions and provides a user-friendly interface for both customers and administrators.
- ERP Integration Support: Provide strategic support for the Celigo connector setup between Shopify and Netsuite.
- On-Time and On-Budget Delivery: Complete the project within the agreed timeline and budget constraints.
Our Plan
Our strategy involved a comprehensive migration plan that included detailed theme analysis, custom development, and a robust subscription management system. We used Shopify Plus and ReCharge as the backbone of the new platform, leveraging their capabilities to meet Muenster’s complex requirements.
Theme Analysis and Customization: Muenster needed a visually appealing and functional theme to streamline the design process and reduce costs, while still accommodating custom requirements.
We recommended using Shopify’s Dawn theme as the foundation for its flexibility and robust support for Shopify’s Online Store 2.0 architecture. The Dawn theme provided a clean starting point, allowing us to focus on building the unique customer experience features that set Muenster apart. We developed a pattern library to maintain brand consistency across the site, customizing global styles and incorporating the brand identity into the new theme.
Migration of Subscriptions: Migrating active subscriptions from WooCommerce to Shopify Plus while ensuring no interruptions for customers was a complex and high-stakes challenge.
We used ReCharge for subscription management on Shopify Plus, leveraging its Dynamic Bundles capability to handle the intricacies of Muenster’s product offerings. We collaborated closely with ReCharge to become an early adopter of their new Dynamic Bundles feature, which allowed us to create a sophisticated subscription setup. This setup preserved all active subscriptions, including their billing cycles, pricing, and customer information.
Implementing Build-Your-Own (BYO) Functionality: Muenster Pet needed a user-friendly Build-Your-Own experience that allowed customers to customize their pet food orders, including base formulas, enhancements, and subscription options.
We developed a customized BYO experience that guides customers through selecting a base formula, size variant, enhancements, and subscription frequency. Customers can also name their custom mix, which is saved in their account for easy reordering. This feature was integrated with ReCharge’s Dynamic Bundle tooling and robust subscription management, ensuring a smooth checkout and repeat purchase process.
Advanced ERP Integration with Celigo: Integrating Shopify Plus with Netsuite via Celigo required strategic support to ensure accurate data synchronization between the two systems.
We established a new product data structure and provided consultative support for the Celigo connector setup, ensuring that product data, inventory, and order information flowed seamlessly between Shopify and Netsuite. We worked closely with the Muenster team to configure the integration, addressing Shopify-specific needs and ensuring that the data syncs correctly.
Custom Applications for Enhanced User Experience:
- Dynamic Bundles on Product Pages: We customized the Product Detail Pages (PDPs) to support dynamic bundling and subscriptions. Customers can now easily create custom bundles with autoship options directly on the PDP, with dynamic pricing and savings displayed clearly.
- Saved Recipes for Customer Accounts: We developed a custom app that allows customers to save their personalized recipes, making it easy for them to reorder their custom mix. This feature enhances the customer experience by providing quick access to their favorite configurations.
- MCDF Helper Tool: We created a “Fit Quiz” style tool that guides customers through a series of questions to generate a personalized product recommendation. This tool helps customers find the best product for their pet’s needs, while also integrating with the BYO experience for a more tailored shopping journey.
The Results
- Seamless Platform Migration: Successfully migrated all data from WooCommerce to Shopify Plus, preserving active subscriptions and customer information without any disruptions. The Dawn theme’s native capabilities, combined with our customizations, provided a stable and scalable foundation for the site, ensuring that all new features integrated smoothly with the existing design.
- Disruption-Free Subscription Migration: Customers experienced a smooth transition with no disruptions to their subscriptions. The advanced subscription management tools provided by ReCharge now offer more flexibility and control for both customers and administrators.
- Enhanced User Experience: The new BYO functionality and dynamic bundles offer a customized shopping experience that caters to the unique needs of each customer. The BYO functionality has been well-received, offering customers a personalized shopping experience while simplifying the process for administrators to manage custom orders and subscriptions.
- Streamlined Operations: The integration with Netsuite via Celigo has reduced manual workload and improved the efficiency of inventory management and order fulfillment. The ERP integration is now fully operational, with product and order data automatically synchronized between Shopify and Netsuite.
- Scalable Foundation for Growth: The new Shopify Plus site provides a robust platform that supports Muenster Pet’s current operations and future growth.
Looking Ahead
With a new, scalable platform in place, Muenster Pet Foods is well-positioned to continue growing their business while offering a superior customer experience. The migration to Shopify Plus, combined with the powerful subscription management capabilities of ReCharge, has set them up for long-term success.