For years, ecommerce stores have relied on third-party cookies to track visitors, personalize marketing, and retarget potential customers. But with browsers phasing out these tracking methods (Google … Read more
Author: Lauren
How Ecommerce Stores Are Becoming More Eco-Conscious (And How You Can Too)
Sustainability isn’t just a buzzword anymore—it’s a defining factor for the future of ecommerce. With consumers becoming increasingly aware of environmental issues, they’re making more eco-con… Read more
8 Features to Test to Get More Onsite Email Sign Ups
Ecommerce teams know the challenge: how do you get people to engage with your emails - especially when they haven't bought from your store yet? Marketing teams spend a lot of time and money directing … Read more
How AI Will Reshape Ecommerce Operations in 2025
As ecommerce professionals, we already leverage automation for tasks like email marketing and customer support, but 2025 will bring even more significant shifts. AI is moving from being an optimizatio… Read more
How to Master the Post-Purchase Experience
As ecommerce practitioners, we tend to focus most of our energy on driving visitors to our site and getting them to convert. But the post purchase experience is equally as important for retaining that… Read more
7 Strategies to Combat Abandoned Carts
In ecommerce, there exists a challenge that plagues many businesses: abandoned carts. These seemingly innocuous digital shopping carts left behind by customers contain unrealized revenue and untapped … Read more
Scaling Customer Service with AI: How to Automate and Delight Customers
As ecommerce managers, we wear many hats—strategist, manager, analyst, and sometimes even firefighter, addressing customer concerns in real time. Scaling customer service, especially as your busines… Read more
Using AI for Ecommerce Analytics: Empowering Managers to Unlock Insights
Along with all your other responsibilities, managing analytics can feel overwhelming. With so much data available, how do you prioritize insights that drive results? As an ecommerce manager, you’re … Read more
5 Tech Upgrades Every Ecommerce Business Needs Before Scaling
Scaling an ecommerce business is an exhilarating but challenging endeavor. As you prepare to take your store to the next level, the systems and processes that served you well in the early stages of gr… Read more
5 Ways to Make Your Ecommerce Store More Sustainable
We’ve all seen the videos about large companies destroying perfectly good returned merchandise or not allowing the donation of food from the end of the day at a bakery. To many of us, we feel a sens… Read more