As an ecommerce professional, one of the biggest challenges – if not the biggest challenge – you'll face is replatforming your company's online store. As you get started, it can feel overwhelming.… Read more
Author: Nicole Reed
Automation Without Infrastructure: The Hidden Risk for Scaling Brands on Shopify Plus
Automation promises leverage. It promises efficiency, accuracy, scale. For brands operating on Shopify Plus, automation tools like Flow, Scripts (to be deprecated in 2026), and Functions make it possi… Read more
Should You Go Headless? What We Tell Brands at the Crossroads
For brands operating at eight figures and beyond, the conversation around headless usually sounds the same: “We’ve outgrown our theme.” “We need more control.” “We’re losing flexibi… Read more
Returns Can Benefit Retailers – It’s All About Your Approach
Broadly speaking, there are two ways for ecommerce retailers to boost profit: increase sales or improve efficiency. In the case of product returns, merchants have the opportunity to do both. On the cu… Read more
5 Actions to Take to Increase Ecommerce Sustainability
After years of steady growth, ecommerce has hit warp speed in 2020. More people than ever are turning to online shopping due to stay-at-home orders. At the same time, there's another critical issue at… Read more
6 Signs It’s Time to Replatform Your Ecommerce Site
In order to frame the 6 signs that it's time to replatform your ecommerce site, we'll quote Command C's Tech Lead, Tiffany Kuchta: "Technology keeps getting better, and we keep getting better." In … Read more
Command C’s Quickstart Guide to Ecommerce Optimization Strategy
Ecommerce is evolving, and retailers can often feel pressure to stay at the forefront of their product category. To maintain pole position, it's important to keep the online store – and the internal… Read more
Boost Your Average Order Value: Command C’s Top Tips
In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new cu… Read more
The 4 Customer Expectations of Post-Pandemic Retail
In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study… Read more
How Online Sizing Technology Can Boost Conversions: Interview with Nicole Yazolino of Fit Analytics
Ecommerce has steadily developed for decades, and at the start of 2020, the industry looked to maintain its consistent progress. But given the pandemic, online shopping not only increased this year, i… Read more