Shopify Advanced vs Shopify Plus: Key Differences, Costs, and Use Cases
Choosing between Shopify Advanced and Shopify Plus is a common decision point for growing ecommerce brands. While both plans offer powerful tools, they serve different needs depending on your business complexity, operational requirements, and growth goals.
In this guide, we break down the key differences between Shopify Advanced and Shopify Plus, including pricing, customization, automation, B2B functionality, and scalability, so you can understand which platform is the better fit for your business today and where you’re headed next.
| Area | Shopify Advanced | Shopify Plus |
|---|---|---|
| Cost | Starting at $299 USD/month Billed yearly |
Starting at $2,300 USD/month Billed yearly on a 3-year term ($2,500/month billed yearly on a 1-year term) |
| Credit Card Processing | Card rates starting at: 2.5% + 30¢ USD online 2.4% + 10¢ USD in person 0.6% for 3rd-party payment providers |
Competitive rates for high-volume merchants |
| Checkout Customization | Limited | Full checkout customization (checkout extensibility) |
| Automation | Basic (Shopify Flow not included) | Advanced automation via Shopify Flow |
| B2B Functionality | Limited; often requires apps or custom work | Native B2B features (company profiles, price lists, payment terms) |
| Multiple Stores / Expansion | Separate stores required | Includes expansion stores (for regions, brands, etc.) |
| API Limits | Lower API call limits | Higher API limits (better for integrations and custom tooling) |
| Launchpad (Scheduled Events) | Not available | Included (schedule launches, sales, campaigns) |
| Support | Standard Shopify support | Dedicated account management + priority support |