Video: How to Communicate Your Company’s Unique Selling Propositions (USPs)
As a retailer, of course you know what makes your company's products special. But do your customers? Sometimes your unique selling propositions (USPs) are so embedded in your team's thinking that it's…
Video: How to Structure a Product Configurator That Helps Boost Conversions
When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…
Top 5 Accessibility Updates for Ecommerce Stores
As an ecommerce operator, you've seen the rise in the need for accessibility on the web. We walk through 5 updates you can make to your store to improve accessibility for visitors with disabilitie…
Holiday 2019: Stay Ahead of the Craze and Capture Ecommerce Sales
Ecommerce retailers, let the countdown begin! October is the last chance to prepare your ecommerce site and operations for the 2019 holidays. Hopefully you are ready to dig into a strong sales season.…
Reducing Friction • Serving Your Customers
By: Nicole Reed
October 8, 2019
10+ Ways to Improve Your Core Web Vitals Score in Shopify
Google’s Core Web Vitals is a project started by Google. It provides guidance on metrics used to rate the overall real-world user experience of users of a given website. Previously, metrics su…
Best Practices of Ecommerce Wishlist Tools
Wishlist tools, often overlooked, possess the potential to transform the shopping experience for both ecommerce store owners and customers alike. For stores without a wishlist, visitors are left to sa…