As an ecommerce operator, you've seen the rise in the need for accessibility on the web. We walk through 5 updates you can make to your store to improve accessibility for visitors with disabilitie… Read more
Category: Reducing Friction
Top 3 Customers Expectations of Payments
As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s… Read more
Video: How to Structure Website Footers to Better Serve Customers
The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,… Read more
How to Structure Product Filters and Sorting for Highest Conversions
We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to… Read more
Video: Presenting Gift Options in Ecommerce Checkout
For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will… Read more
The 4 Rules of Error Messaging that Keep Customers Converting in Checkout
When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly. But when someone i… Read more